The business acceleration firm for SMB technology companies; helping MSPs, SIs, and channel providers grow faster and operate smarter.
We build frameworks and systems that drive scalable growth. Through our Apex Enterprise Orchestration (AEO) method, we help service providers streamline revenue, operations, and AI-enabled delivery. The result is a business that runs leaner, delivers more value, and creates options for growth, legacy, or exit — on your terms.
Explore Our System
Discover how Apex Enterprise Orchestration (AEO) turns growth into momentum →
A division of Lloyd's Ventures
Business Acceleration, Built for the Tech Channel
Apex Advisory helps MSPs, VARs, and technology service firms build scalable growth systems. We combine field-tested frameworks with AI-enabled delivery to standardize how small-to-mid tech companies grow. Our clients use Apex Enterprise Orchestration (AEO) to simplify revenue operations, align teams, and accelerate recurring sales through their channel ecosystems. Whether you’re an MSP needing better margin control or a reseller looking to scale partnerships, Apex installs systems that turn growth into momentum.
Our Core Systems
Acceleration System
Standardize revenue and operations in 90-100 days.
Channel & Sales Enablement
Train and equip your team to sell recurring AI-powered services.
Value Engineering
Strengthen enterprise value and long-term resilience.
Every engagement runs on the Apex Enterprise Orchestration (AEO) framework — our proven method for adaptive, AI-ready growth.
Apex Enterprise Orchestration (AEO)
Apex Enterprise Orchestration (AEO) is the framework we use to turn growth into a repeatable system. It combines modern AI tools with structured business design so MSPs, VARs, and technology firms can operate with speed and clarity. AEO installs a rhythm of planning, execution, and measurement that aligns people, processes, and automation. Whether you’re building recurring revenue, expanding your channel, or improving delivery efficiency, AEO provides the operating system that keeps growth on track.
The Three Pillars of AEO
Adapt
Diagnose where you are and prioritize what moves the needle.
Evolve
Build revenue and operations systems that scale with you.
Orchestrate
Align teams, AI, and automation for measurable momentum.
AEO is the methodology behind every Apex engagement — built for adaptive growth in the AI era.
A Division of Lloyd’s Ventures
Apex Advisory is a specialized division of Lloyd’s Ventures, a firm dedicated to value creation and knowledge acceleration through AI-native strategies. We leverage the proven Apex 8 blueprint for growth to help SMB technology firms, including MSPs, VARs, and channel-based service companies, modernize and scale. As operators, not just consultants, we build enduring systems that empower leaders to achieve growth, resilience, and lasting legacy.
The Apex Difference
Built for SMBs
Designed for tech firms between $5 M – $100 M in annual revenue.
Channel Driven
Deep understanding of VAR, MSP, and system integrator models.
AI Enabled
Delivered through Google Workspace + Microsoft Fabric environments.
Apex Advisory — Business Acceleration for the Next Generation of Technology Firms.
Ready to Accelerate Your Business?
Every growth story starts with a conversation. Whether you’re an MSP, VAR, or service provider looking to scale faster, Apex Advisory can help you design the next move. Our systems and frameworks deliver results in weeks — not years — and we’re ready to show you how.
Connect with Apex Advisory
Schedule a time and fill out the form to start a conversation with our experts.
Apex Advisory · A division of Lloyd’s Ventures · Google Workspace & Microsoft Fabric Enabled
Apex Advisory, a Division of Lloyds Ventures LLC
Las Vegas, NV
© 2025 Daren Fields, Lloyds Ventures LLC. All Rights Reserved.
At Apex Advisory, we genuinely believe in helping tech companies and integration services not just get by, but truly flourish in today's rapidly changing world. Our goal is to partner with you, offering practical strategies and specialized solutions that enable you to become truly effective operators in the AI era. We're here to guide you through these profound changes, helping you adapt, leverage new opportunities, and achieve sustained market growth.
All content on this website is intellectual property of Lloyds Ventures LLC, protected by copyright laws. Unauthorized use is prohibited. Trademarks and service marks are property of their respective owners. Our fractional consulting expertise, particularly in AI orchestration between human and AI agents, ensures adherence to data privacy and intellectual property regulations.
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© 2025 Daren Fields, Lloyds Ventures LLC. All Rights Reserved.
The content, design, graphics, text, images, videos, and all materials on this website are the intellectual property of Lloyds Ventures LLC and are protected by U.S. and international copyright laws. The unauthorized use, reproduction, distribution, modification, or public display of any materials from this website without the express written consent of Lloyds Ventures LLC is strictly prohibited and may violate copyright, trademark, and other laws.
Intellectual Property & AI Orchestration
All trademarks, service marks, and trade names referenced on this website are the property of their respective owners. Any rights not expressly granted herein are reserved. As masters of AI orchestration, Lloyds Ventures' fractional consulting leverages advanced AI technologies while adhering to all applicable laws and ethical guidelines regarding data privacy and intellectual property in the AI era.
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